Ashley Tamiso
(she/her)
digital producer
About Me
Hi! I'm a Digital Producer with 10 years of experience who is passionate about creating new and exciting content for all digital platforms. I've spent my career with ESPN where I worked my way up the ladder from Content Associate to Producer of digital video content. I'm confident that my skillsets would translate well to any company, and I can't wait to hear from you!
4.6M Views
SC Featured
Each Sunday, SportsCenter debuts a new SC Featured episode. It was my responsibility as a Digital Video Producer ensure that feature was prepped and ready for digital publish as soon as it airs on linear. This included but was not limited to-
- Communicating with SC regarding air time and rights restrictions
- Writing copy for all digital platforms
- Creating intriguing thumbnails
- Entering all metadata including monetization, tags, and sponsorships
- Once published, sharing with appropriate partners for programming
This is an example from YouTube, but it was published on ESPN.com, the ESPN app, social platforms and shared as a push notification as well
On digital platforms, we aimed to find and create video that couldn't be found anywhere else. In this example, I produced a piece around Jordan Kilganon's sensational dunks. Other outlets had numerous videos of his impressive dunks, but we made a video that showcased all of his best and included some amazing reactions. On YouTube, this video saw 10M views, but it was shared across a number of platforms
going viral
Best-Of Highlights
ESPN's bread and butter is highlights, but as a Digital Video Producer I was responsible for taking it one step further and producing a video that would best serve digital fans vs. linear fans. In this example, the drama on the court was far more interesting than the match itself, so I assigned an editor and graphics designer to make a best-of the drama for the 2018 US Open final between Serena Williams and Naomi Osaka. The drama alone saw 12M views on YouTube. The video however was published across all ESPN O&O platforms at different TRTs with different metadata - directed at each platform's algorithm.
I produced this piece from start to finish with an editor. From ideation, to edit oversight, providing feedback for revisions, copywriting, entering metadata to publish and placement.
Steph Curry
